SKIP THE SNEAK
While other stores are struggling with theft and are now locking things up, Five Below is running in the other direction. Why? Because Five Below is so affordable, you’d have to be dumb to steal it, and not to just buy it. Don’t risk it when everything is already practically free.
Unlock the Fun
At Five Below, nothing’s locked up because everything’s so affordable; stealing just isn’t worth it. Instead, our “Floor Friends” roam the aisles with free samples, helpful tips, and surprise treats, making shopping feel easy, fun, and totally carefree.
Crime Is Hard Work
5Below swaps harsh shoplifting warnings for witty ones: “Why steal when it’s five bucks?” and “Stealing’s for suckers.” Crime just isn’t worth the effort here.
Klepto Care
5 Below creates a series of TikTok videos showing mock support groups for former shoplifters. In each video, participants sit in folding chairs near clearance racks and talk about how they no longer feel the need to steal, because 5 Below’s low prices make it unnecessary.
Steal or Deal
Five Below launches a comedy series starring celebrities known for sticky-fingered moments like Lindsay Lohan, Megan Fox, and Winona Ryder. Each episode drops a new celeb into a Five Below, where they debate whether to steal the deals or just buy them because everything is already absurdly cheap.
B-Bucks
Five Below turns its B-Bucks into a weekly social challenge. We drop “mystery ATMs” in random spots, each packed with B-Bucks. Instead of a PIN, followers crack cryptic heist-style clues that will be dropped on our socials. It’s a harmless way to scratch that sneaky little urge to “get away with more” once in a while.
Price Check Challenge
Interactive boards from Five Below pop up in busy locations, letting people guess prices and decide: total steal or worth buying because it already feels like one. A fun way to play with prices you won’t believe.